What is the difference between properties and tags

Do you want to import your contacts before starting email marketing campaign and not sure what is the difference between properties and tags?

It's simple. Tags and properties are equally effective:

A property will consist of a property name and the value. Property is like an added attribute can be useful when you need to update its property value, for example in some campaigns. You can use such properties as "birthday", "name", "country" and so on.
If you want to add company properties, check this article.

Tags are used when you want to categorize something or someone. For example, you've sent a survey to the users, and you identified them as happy users. You can assign a tag "happycustomers" to them.
So next time, when you want to send an email to happy customers, you will be able to select a tag filter with "happycustomers".

Are you interested how you can assign a tag to a customer? Check this article on how to do it.

Are you ready to build your custom list to start sending emails? Check this article.