What is the difference between properties and tags

Learn the difference between tags and properties for email marketing

Written by ElenaLast update 1 year ago

Do you want to import your contacts before starting an email marketing campaign and are not sure what the difference is between properties and tags?

It's simple. Tags and properties are equally effective:

A property will consist of a property name and the value. Property is like an added attribute that can be useful when you need to update its property value, for example, in some campaigns. You can use such properties as "birthday", "name", "country" and so on.

If you want to add company properties, check this article.

Tags are used when you want to categorize something or someone. For example, you've sent a survey to the users, and you identified them as happy users. You can assign the tag "happycustomers" to them.
So next time, when you want to send an email to happy customers, you will be able to select a tag filter with "happycustomers".

Discover more:

  • Are you ready to build your custom list to start sending emails? Check this article.

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