Why emails are bouncing and how to resolve it
The reasons why you get bounced emails in email marketing
Have you faced a problem with the bounced email while doing email marketing? Did you try to deliver it to your contact, but it bounced back?
What does the word bounce mean?
It means that the email you sent did not reach your recipient's inbox, then you receive an error from your customer's email server or Customerly server. It is extremely important to deliver your campaign but what is also equally important is your IP reputation, so if you start receiving too many bounced emails, it will influence your reputation and delivery rate.
What are the types of email bounce?
There are two types of email bounce: soft and hard.
A hard bounce happens when a server rejects the email address of the recipient. The reason might be that:
The email address doesn't exist
It was deleted or changed
In other words, it's invalid
To protect your sending reputation, Customerly does not deliver your message to the recipient's email inbox.
A soft bounce happens when the email address does exist and is valid, but the following happened:
An auto-reply from the recipient might cause the issue
The message was too large
Server error of your recipient
In the future, these email addresses would be able to receive your emails if one of the issues were resolved on their side.
It is very important that your emails successfully reach your customers' inboxes.
How do I resolve the email bounce?
Here are some tips for you:
1. Keep track of your email deliverability.
It is very easy to do it on Customerly. Check this article on how to read your newsletter stats.
2. Keep your list clean
Clean your contacts list regularly to remove unresponsive, inactive contacts that might bounce on your next email campaign.
3. Allow your customer to manage their email address
They need to have the possibility to manage their addresses themselves.
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