When launching marketing campaigns or automated outreach, new conversations can quickly pile up in your inbox. Instead of routing these to a human teammate, you can have Aura—our AI Assistant—manage them from the start. This ensures customers receive fast, accurate responses while your team focuses on complex or high-priority issues.
Why assign campaign conversations to aura?
Instant engagement: Aura replies in under 30 seconds, even outside business hours.
24/7 coverage: Your campaigns will never leave customers waiting for a reply.
Scalable handling: Perfect for high-volume outreach without overloading your team.
Smart escalation: If Aura can’t resolve an issue, it will seamlessly hand over to a human agent.
Setting it up
Go to settings step of the workflow creation process
Toggle the "assign replies"
Select Aura from the dropdown menu
Best practices
Prepare quality sources: The better your knowledge base, the better Aura’s replies.
Use intents for precision: For example, if a campaign is about booking demos, create a “Book Demo” intent so Aura can launch the right chatflow.
Monitor escalations: Review cases where Aura hands over to humans to identify knowledge gaps.
Start small, scale fast: Test with one campaign first, then roll out across multiple campaigns once you’re confident in the flow.