Drop-off Rate, in Customerly surveys refers to the number of people who started the survey but did not complete answering all the questions. It is a crucial metric that indicates the level of engagement and interest of your survey respondents.
When analyzing your survey data, paying attention to the Drop-off Rate can help you identify potential issues in your survey design or content that might be causing respondents to abandon the survey midway.
By addressing these issues, you can improve the overall response rate and quality of feedback you receive.